How I Ranked A Plumbing Business To Number #1 Position In The Local SERP?
Ranking on a high-value local keyword, “Plumbing Services Near Me”
Client Profile: Plumbing Services in California, USA
The client is a local service-based business specializing in plumbing services in California, USA.
With years of experience in the industry, the company offers a wide range of plumbing solutions, including emergency repairs, installations, and maintenance for residential and commercial properties.
Despite their expertise and commitment to quality service, they faced significant challenges in establishing a solid online presence.
Challenges Faced by the Client
- Low Online Visibility: The business struggled to stand out in a competitive local market.
- Poor Local Search Rankings: The website needed to be ranked better for high-value local keywords.
- Ineffective Google My Business Profile: The profile lacked optimization, which impacts local search performance.
- Inconsistent Local Citations: NAP (Name, Address, Phone number) information needed to be more consistent across directories.
- Limited Online Reputation: The business needed more customer reviews, affecting credibility and trustworthiness.
The goal was to increase visibility, attract more local customers, and dominate local search results for high-value plumbing keywords.
Strategy: A Holistic Approach to Local SEO Success
We implemented a comprehensive Local SEO strategy to optimize the client’s website and Google My Business profile. The process involved:
01. In-depth Keyword Research
A thorough keyword research strategy was crucial for the client’s plumbing business in California. Thus, we began identifying high-value informative and commercial keywords that directly targeted local search intent and built great authority.
This process involved analyzing competitors, understanding customer search behavior, and identifying relevant but less competitive long-tail keywords.
However, we mainly focused on niche-related commercial keywords like plumbing services near me, best plumbing services in California, plumbing service provider in California, etc.
As a result, our top-notch Keyword Research Service ensured that the client’s website would rank for terms that attracted traffic and converted visitors into customers.
02. Engaging & SEO-Friendly Content Creation
Our primary goal in the content creation phase was to produce engaging and SEO-friendly content that resonated with the target audience and aligned with the identified keywords.
We developed service pages, blog posts, and FAQs that addressed common plumbing issues and provided valuable insights.
Each content was carefully crafted to incorporate keywords like “plumbing services near me” and “best plumbing services in California,” ensuring that it was informative and optimized for search engines.
Besides, we emphasized local relevance by integrating neighborhood-specific terms and references to California. It helps the content rank higher in local search results.
This strategic approach to content creation played a crucial role in boosting the client’s online visibility and driving more targeted traffic to their website.
03. On-Page Optimization
Our Best On-page SEO Services ensure every aspect of the client’s website is aligned with SEO’s best ethical practices.
Thus, we started by optimizing meta titles, descriptions, and headers to include high-value targeted local keywords. We also improved the website’s URL structure, ensuring it was clean and keyword-rich.
After that, we enhanced internal linking to boost page authority and user navigation. We also updated image alt texts to reflect target keywords, improving image search visibility.
Schema markup was also implemented to provide search engines with detailed information about the client’s services to boost the site’s local relevance.
Finally, we ensured the website’s content was optimized for mobile and desktop users to improve load times and overall user experience. These combined efforts significantly boosted the site’s rankings and drove qualified traffic.
04. Technical SEO
Our Best Technical SEO Services always ensure the website is user-friendly and search engine-friendly. Thus, we began with a thorough site audit using Screaming Frog SEO Spider Website Crawler and Ahrefs to identify and resolve technical issues.
Otherwise, it could hinder the site’s performance, such as broken links, duplicate content, and crawl errors.
After that, we optimized the site’s XML sitemap and robots.txt file to ensure efficient search engine crawling and indexing.
We also implemented structured data to enhance the site’s appearance in search results, such as rich snippets and local business schema.
Website speed was a key focus. We reduced load times by optimizing images, leveraging browser caching, and minimizing CSS and JavaScript files.
We also ensured the website was fully responsive, providing an optimal experience on all devices, which is crucial for local SEO.
PageSpeed Insight Report
Desktop Performance
Mobile Performance
Addressing these technical aspects and laying a strong foundation for sustained SEO success improved the website’s performance.
05. Google My Business Optimization
The GMB profile optimization was a critical component of our local SEO strategy. Thus, we started ensuring that all business information was accurate and consistent.
Like the business name, address, phone number, and operating hours. High-quality images of the business, services, and team were also added to enhance visual appeal.
After that, we strategically selected and implemented relevant categories and services to improve search visibility for targeted keywords. We also made regular posts with updates, promotions, and relevant content to keep the profile active and engaging.
Customer reviews played a vital role in boosting the business’s credibility. We encouraged satisfied customers to leave positive reviews and promptly responded to positive and negative feedback. This helped build trust and improve rankings in local search results.
Finally, we utilized GMB insights to monitor performance, identify trends, and adjust our strategy. This holistic approach to GMB optimization significantly enhanced the business’s local visibility and attracted more potential customers.
06. Local Citations
Local citations were a pivotal element in improving the business’s online visibility. We focused on building consistent and accurate citations across various reputable online directories.
Such as Yelp, Yellow Pages, and other local business listings. This consistency helped reinforce the business’s presence in local search results.
We ensured the business’s name, address, and phone number (NAP) were identical across all platforms. This uniformity is critical as search engines rely on these citations to verify the legitimacy and location of the business.
Besides, we targeted niche-specific directories related to the plumbing industry, strengthening the business’s local SEO and driving highly targeted traffic from users explicitly searching for plumbing services.
We maintained these citations through regular monitoring and updates to reflect any changes in the business’s contact information or services, further solidifying its local search ranking and ensuring long-term success.
6-Months Local SEO Results: A Game-Changing Success
Within six months of implementing our comprehensive Local SEO strategy, the results were transformative for our client’s plumbing business in California.
Ranked #1 Position for the Keyword “Plumbing Services Near Me” on the Local SERP
The business secured the coveted #1 position on the Local Search Engine Result Page for the highly competitive keyword “plumbing services near me,” driving a surge in qualified leads.
Now, the website also attracts almost 2K monthly traffic from other high-value local keywords.
Almost 2K+ Trageted Audience – Ahrefs Organic Monthly Traffic Report
As a result, the overall impact of our Best White Hat SEO Services has significantly increased more than 10X leads, sales, and revenue and boosted business growth.
Exclusive Summary
With the success of this Local SEO project, it’s clear that the right strategy can significantly boost your business’s online visibility and drive actual results.
If you’re ready to take your local business to the next level, our proven and Best Local SEO Services can help you dominate the search results and attract more customers.
Ready to grow your business? Contact us for a free SEO audit and consultation, and let’s start optimizing your local presence!